What's a Deconstructed Hotel?
It’s an answer to a lot of questions we’ve been asking. Like what would happen if we took the hotel on a little field trip? What if we unbundled it and brought its rooms to the kinds of neighborhoods we ourselves would want to live in? What if we stretched and reconfigured those rooms to include a dining area and a living space, and perhaps an extra bedroom or two for the kids? What if the design was modern and exciting, and the only thing cookie-cutter was…nothing? A place like that would help create a travel experience built to take guests further. To bring them home better. And that’s a place we’d like to stay. And a philosophy we’ve built our company around.
The consistency and service of a great hotel that doesn’t come in a typical hotel format, combined with the warmth and comfort of staying in a space that feels more like a home, and the ability to choose the perfect location from the best neighborhoods of cities around the world. We believe this is the foundation of good travel. We call it Taking Stay Further.
We’ve designed and outfitted every Sonder space for living, not just staying. A room that’s more than a room. Comfortable beds, nice linens, soft towels, and well-chosen amenities and essentials. We also made the service really simple. If there’s anything you need, just text us, 24 hours a day.
So we work hard to find the best ones.
We take a curated approach to location that’s built around putting Sonders in neighborhoods where people actually live, and where we ourselves want to spend time. Currently, we have Sonder spaces in hundreds of locations in hand-picked neighborhoods across 11 cities throughout North America and Europe.
When you stay in a Sonder, you’re staying in a space that we’ve leased, designed, furnished, and maintain. There’s no middleman. It’s not someone’s house. It’s a Sonder space. You’ll always know what you can expect before you walk in the door.
Our business started in 2012, but the real story of Sonder starts two years later in 2014, when we visited San Francisco for the first time. We were eager to see the city, but our trip got off to a shaky start. We’d booked an apartment and we were having a hard time getting in touch with our host. When we arrived at the apartment with all of our luggage, no one was there. After many unreturned messages, we finally connected, and learned there was a key under the mat. The apartment didn’t look like it was ready for visitors. There was half-eaten food in the fridge and dog hair blanketing the furniture. When Lucas’s allergies started acting up, we realized we’d have to find another place to stay. We booked a hotel room downtown, and arrived to find comfortable beds with fresh white linens. Nothing exciting, but no dog hair at least. There weren’t too many restaurants in the area, so we ate at a generic chain and went back to our room. What if there was a place as reliable as a hotel, but with all the warmth and character of a home? That's why we founded Sonder — because you shouldn’t have to choose between great service and an authentic travel experience. Happy travels,