Today, Sonder begins again. The new Sonder does not operate the buildings or run the front desk. Instead, we carry the idea forward as a curated guide to city stays: choosing places with character, surfacing the details that matter, and helping travelers find rooms, neighborhoods, and moments worth remembering. The shape has changed. The reason is the same.
About Sonder
A new chapter for Sonder, and for city stays worth remembering.
Sonder is a curated guide to urban stays, showcasing design-led apartments, aparthotels, and boutique hotels in the cities you keep coming back to. We choose the places we would book ourselves, write them up honestly, and help you find a stay that fits the way you actually travel.
The Sonder StoryThe name was always about
The name was always about
more than a room.
Sonder began with a feeling: the realization that every stranger is living a life as vivid and complex as your own. For years, that idea shaped a new kind of urban stay. One built from design-led apartments and boutique spaces made for travelers who wanted more independence, more comfort, and more of the city around them.
Our Approach
Selection is the product.
In a world of too much choice, curation is the answer.
Most travel sites compete on volume - every room, every night, every possible option. That leaves you with too many tabs open and no clear sense of which stay is right.
Sonder takes the opposite approach. We list less.
A stay earns its place only if it clears a higher bar for design, location, comfort, and amenities. What remains is easier to choose from, and worth your time.
Discover with us. Book with the partners you trust.
Three steps, no surprises. Sonder helps you choose the stay. The reservation is fulfilled and supported by the booking partner, so you get their protections, policies, and customer service.
01
We curate
Only apartments, aparthotels, and boutique hotels that clear the Sonder bar for design, location, and quality make the list. We only list the best.
02
We write it straight
Every listing shows you the details that actually decide a trip: the kitchen, the walk to the train, the neighborhood, and the trade-offs. All in plain language, before you book.
03
You book with our partners
Reserve through trusted travel partners. The price, policies, and booking support come from them; the curation, context, and neighborhood detail come from Sonder.
We build every stay around how a trip is actually enjoyed.
The stay starts the moment you set your bags down. Clean light, a quiet room, the sense that everything is ready.
Comfort without effort. The bed, the bath, the quiet, the right temperature, the feeling of finally landing.
Sleep, sunlight, and space. When the stay has them, a pool, a gym, a sauna, or a walk that brings you back.
The city through a local lens. The neighborhood, the table, the street, the walk home.
The part that outlasts checkout. The details, preferences, and moments that make the next trip feel more yours.
For Modern City Travelers
Made for trips that rarely fit one label.
Sonder is for travelers who move between work and leisure, hotel comfort and apartment ease, planning and spontaneity. The traveler who wants a good desk in the morning, dinner around the corner at night, enough space to stay awhile, and a room that still feels considered when the day is done.
Whether you are booking a weekend, a work trip, a family stay, or a month in a new city, Sonder helps you start with the kind of stay that fits the trip.
Under New Ownership
A name people remember, rebuilt for how they travel now.
The Sonder name has stood for design-led urban travel since 2014. In 2026, the brand and sonder.com began a new chapter under TravelAI, this time as a curation layer rather than an operator. We are proud of the name we inherited. Our job now is to earn it again through better curation, clearer information, and stays worth remembering.
Who owns Sonder now?
Sonder and sonder.com are owned by TravelAI, a travel technology company within the UpNext Group portfolio. The new Sonder does not own or operate properties. It curates city stays and connects travelers to booking partners.
What does "Formerly Sonder" mean?
Some properties operated under the original Sonder brand before 2026 and are now run by other operators. Where that's the case, we note it. Same building, often the same design and layout, under new management.
Bookings fulfilled by
Powered by TravelAI
A smarter way to find the stay that fits.
Sonder is part of TravelAI, a travel technology company building better ways to discover, plan, and remember trips. Across Sonder, the goal is simple: less scrolling, more confidence, and a stay that understands what kind of trip you are trying to have.
Frequently asked questions
A few things worth knowing.
01 / 09
Who is Sonder?
Sonder™ is an operating brand of Canadian-based UpNext Group. While this brand was only launched in 2018, it is a continuation of our efforts to provide better your family-allowed travel to travelers around the world. In fact, we have helped more than one million travelers book accommodation, many of whom bring their family pet along for the journey. Sonder lists kid-friendly hotels, resorts, and your family-allowed rentals provided by our partners and a network of travel suppliers, and we refer traffic to their website if there is high intent. At this time, we do not provide direct booking capabilities on our website (though we are working on this), but rather elect to refer the traveler back to our partner to complete the trusted transaction. We want to make it easier for travelers to find the best deals in the hottest destinations, help travelers compare prices across websites, and help create a lasting travel memory.
02 / 09
How do I make a change to my reservation or booking?
To make changes to your reservation for your hotel, rental, or activity, please visit the partner’s website with whom you booked. As an affiliate provider, we consolidate multiple travel sites in one easy search; however, we cannot access your reservation information. Please check your email for reservation details to see the partner with whom you have booked. At this time, no bookings are made directly via our website, so we are unable to help you modify, cancel, or change a reservation.
03 / 09
My activity or property is listed on your site. How did it get there?
At Sonder, we have listed the family-friendly properties from our partners, including many online travel agents (OTAs) and direct via channel managers who distribute their inventory onto sites like ours, and the entire UpNext Group network. It is likely that you had agreed to the added distribution when you signed up with their services. We refer all our visitors to our partners or direct them to our property owner’s sites and do not take bookings on our site directly. Our job is to help travel sellers efficiently promote their inventory and sell more travel and ensure that fewer nights go un-booked. There is no additional cost to listing on our network.
If your property has been removed from a partner’s website, it is possible that we still have cached the listing or are in the process of having it removed from our website. In time, it will also be unpublished from our network of sites. If you would like to remove it faster, please contact us and we will see if we can help.
04 / 09
Can I list directly on Sonder?
Sonder currently lists hotels, resorts, and rentals from our partners and a select network of online travel sellers. We are introducing functionality that will allow direct listings via select channel managers, bringing even more properties onto our network. To learn more about listing with us on Sonder and the complete UpNext Group network, please click here to learn more about Adding a Listing. We will be updating this page as we start accepting more direct listings.
05 / 09
I have specific questions about an activity or place to stay. (e.g., Can I bring my pet? Does it have a hot tub?)
Each property listed on our website has a detailed listing. These listings often include photos, amenities, property policies, and more. Importantly, this is where we get the owner’s policy on your family and we use this information to provide you with a filtered view of properties that are friendly towards kids and other animals. This information has been received from our partners, directly from the property manager/owner themselves, or from the information we have managed to find online about the property from multiple sources. This has also included information we may have extracted from analyzing the images of the photos, the neighborhood in which the property is located, or similar properties in the same complex. However, Sonder is not responsible or liable for the accuracy of these results. While we attempt to be as accurate as possible, should you have a specific question or concern, we encourage you to contact the property owner directly via the website to which we refer you.
06 / 09
How accurate is the pricing shown for a particular hotels, rental, resort?
We strive to show accurate pricing for all activities listed or for a particular property based on the lowest nightly rate we have been able to find for a property. For the most accurate pricing, please input your date range and search for the property or activity. You will be referred over to the partner, a specific supplier, or the property owner’s own website to confirm the specific pricing. We are working on functionality to find you the best price across multiple websites for the property you are interested in. Stay tuned as we refine this feature.
07 / 09
When did Sonder launch?
Sonder was launched first in 2018 as a niche site targeted towards vacation home rentals and has evolved to focus on providing more choices and information for those traveling with their families. This is a refinement of activities underway since 2013 when the parent company first started working in short term rentals and accommodations. The company evolved out of a need identified across the UpNext Group family of websites, of which Sonder is a part of. UpNext Group helps travelers find the perfect place to stay, easily comparing vacation homes, condos, hotels, RVs, boats, activities, and resorts across an ever-growing network of niche travel brands and websites. Sonder operates in multiple countries and languages.
08 / 09
How does Sonder identify an eco-friendly or sustainable property?
Sonder relies on the eco-score created by BetterTrips, a sister-company operated by parent company UpNext Group. This property looks at a number of factors to help score all properties based on a variety of sustainability factors. We believe that we can help elevate properties that have good environmental and sustainability practices. If we identify a property that has good practices, we will rank that property higher in our search results than other properties. By ranking these properties higher, hopefully they will be booked with greater frequency and nudge behavior by a small factor… by ‘BetterTrips’ if you will. While it is not perfect, it is part of our commitment to driving more sustainable travel.
09 / 09
What are the core values and mission of Sonder?
We believe life is better when you explore the world. Travelling is adventurous and we want everyone to experience it including your whole family. Travel brings people closer together and fosters a better understanding of each other and ourselves.
Sonder is a global brand that is more inclusive of all travel experiences. While a lot of the company’s past efforts were focused on the English-speaking short-term rental market, the world is much larger than this. While we believe that staying in a short-term rental encourages people to have a more authentic travel experience in the communities, homes, and places of others, we would not be able to share this with many if we didn’t have brands that spoke to a more diverse and niche audiences.
One of our core tenets is to create memories worth sharing. Sonder is destined to become a marketplace for family-friendly accommodations, connecting those who need a place to stay with the best-suited, family-friendly accommodation that meets the needs of the traveler. This includes family-friendly hotels, resorts, RVs, boats, vacation rentals, family cottages, or other alternative accommodation options. As we bring about efficiencies into the travel ecosystem, we believe that a lot of the technologies we create on one brand can be used on the Sonder platform as well, appealing to an international audience of travelers.
The entire travel accommodations market is an $800B market (as measured pre-pandemic), much larger than just short-term rentals. Yet so much of this market is tied up in inefficiencies and fees. If we can improve the efficiency of this market, this will leave more money in the hands of the traveler, allowing more people to travel and travel more. You can read more about our core values for UpNext Group here. We also look forward to showing you what we are creating in the months and years ahead. Stay tuned.
Sonder™ is an operating brand of Canadian-based UpNext Group. While this brand was only launched in 2018, it is a continuation of our efforts to provide better your family-allowed travel to travelers around the world. In fact, we have helped more than one million travelers book accommodation, many of whom bring their family pet along for the journey. Sonder lists kid-friendly hotels, resorts, and your family-allowed rentals provided by our partners and a network of travel suppliers, and we refer traffic to their website if there is high intent. At this time, we do not provide direct booking capabilities on our website (though we are working on this), but rather elect to refer the traveler back to our partner to complete the trusted transaction. We want to make it easier for travelers to find the best deals in the hottest destinations, help travelers compare prices across websites, and help create a lasting travel memory.
To make changes to your reservation for your hotel, rental, or activity, please visit the partner’s website with whom you booked. As an affiliate provider, we consolidate multiple travel sites in one easy search; however, we cannot access your reservation information. Please check your email for reservation details to see the partner with whom you have booked. At this time, no bookings are made directly via our website, so we are unable to help you modify, cancel, or change a reservation.
At Sonder, we have listed the family-friendly properties from our partners, including many online travel agents (OTAs) and direct via channel managers who distribute their inventory onto sites like ours, and the entire UpNext Group network. It is likely that you had agreed to the added distribution when you signed up with their services. We refer all our visitors to our partners or direct them to our property owner’s sites and do not take bookings on our site directly. Our job is to help travel sellers efficiently promote their inventory and sell more travel and ensure that fewer nights go un-booked. There is no additional cost to listing on our network.
If your property has been removed from a partner’s website, it is possible that we still have cached the listing or are in the process of having it removed from our website. In time, it will also be unpublished from our network of sites. If you would like to remove it faster, please contact us and we will see if we can help.
Sonder currently lists hotels, resorts, and rentals from our partners and a select network of online travel sellers. We are introducing functionality that will allow direct listings via select channel managers, bringing even more properties onto our network. To learn more about listing with us on Sonder and the complete UpNext Group network, please click here to learn more about Adding a Listing. We will be updating this page as we start accepting more direct listings.
Each property listed on our website has a detailed listing. These listings often include photos, amenities, property policies, and more. Importantly, this is where we get the owner’s policy on your family and we use this information to provide you with a filtered view of properties that are friendly towards kids and other animals. This information has been received from our partners, directly from the property manager/owner themselves, or from the information we have managed to find online about the property from multiple sources. This has also included information we may have extracted from analyzing the images of the photos, the neighborhood in which the property is located, or similar properties in the same complex. However, Sonder is not responsible or liable for the accuracy of these results. While we attempt to be as accurate as possible, should you have a specific question or concern, we encourage you to contact the property owner directly via the website to which we refer you.
We strive to show accurate pricing for all activities listed or for a particular property based on the lowest nightly rate we have been able to find for a property. For the most accurate pricing, please input your date range and search for the property or activity. You will be referred over to the partner, a specific supplier, or the property owner’s own website to confirm the specific pricing. We are working on functionality to find you the best price across multiple websites for the property you are interested in. Stay tuned as we refine this feature.
Sonder was launched first in 2018 as a niche site targeted towards vacation home rentals and has evolved to focus on providing more choices and information for those traveling with their families. This is a refinement of activities underway since 2013 when the parent company first started working in short term rentals and accommodations. The company evolved out of a need identified across the UpNext Group family of websites, of which Sonder is a part of. UpNext Group helps travelers find the perfect place to stay, easily comparing vacation homes, condos, hotels, RVs, boats, activities, and resorts across an ever-growing network of niche travel brands and websites. Sonder operates in multiple countries and languages.
Sonder relies on the eco-score created by BetterTrips, a sister-company operated by parent company UpNext Group. This property looks at a number of factors to help score all properties based on a variety of sustainability factors. We believe that we can help elevate properties that have good environmental and sustainability practices. If we identify a property that has good practices, we will rank that property higher in our search results than other properties. By ranking these properties higher, hopefully they will be booked with greater frequency and nudge behavior by a small factor… by ‘BetterTrips’ if you will. While it is not perfect, it is part of our commitment to driving more sustainable travel.
We believe life is better when you explore the world. Travelling is adventurous and we want everyone to experience it including your whole family. Travel brings people closer together and fosters a better understanding of each other and ourselves.
Sonder is a global brand that is more inclusive of all travel experiences. While a lot of the company’s past efforts were focused on the English-speaking short-term rental market, the world is much larger than this. While we believe that staying in a short-term rental encourages people to have a more authentic travel experience in the communities, homes, and places of others, we would not be able to share this with many if we didn’t have brands that spoke to a more diverse and niche audiences.
One of our core tenets is to create memories worth sharing. Sonder is destined to become a marketplace for family-friendly accommodations, connecting those who need a place to stay with the best-suited, family-friendly accommodation that meets the needs of the traveler. This includes family-friendly hotels, resorts, RVs, boats, vacation rentals, family cottages, or other alternative accommodation options. As we bring about efficiencies into the travel ecosystem, we believe that a lot of the technologies we create on one brand can be used on the Sonder platform as well, appealing to an international audience of travelers.
The entire travel accommodations market is an $800B market (as measured pre-pandemic), much larger than just short-term rentals. Yet so much of this market is tied up in inefficiencies and fees. If we can improve the efficiency of this market, this will leave more money in the hands of the traveler, allowing more people to travel and travel more. You can read more about our core values for UpNext Group here. We also look forward to showing you what we are creating in the months and years ahead. Stay tuned.
Start With the StayFind the city stay that
Find the city stay that
fits the trip.
Explore curated aparthotels, boutique hotels, and apartment-style stays made for better mornings, easier workdays, longer weekends, and the moments you will remember after checkout.
